10 Best CRM Platforms for Email Marketing in 2021

In the modern age, email marketing remains one of the most effective methods of reaching and engaging with customers. With a quality Customer Relationship Management (CRM) platform, businesses can enhance their email marketing efforts, resulting in increased brand awareness, customer loyalty, and sales. To help you make an informed decision, here are 10 of the best CRM platforms for email marketing in 2021:

1. HubSpot
With its robust email marketing tools and CRM capabilities, HubSpot offers everything you need to build and manage customer relationships. The platform’s intuitive interface and automation features make it an ideal choice for businesses of all sizes.

2. Mailchimp
Mailchimp is a popular choice for businesses looking for an easy-to-use email marketing platform. With its comprehensive CRM solutions, including contact management and audience segmentation, Mailchimp allows you to create personalized email campaigns that resonate with your target audience.

3. Salesforce
Salesforce is a powerful CRM platform that offers a range of email marketing features, including customizable email templates, tracking and analytics, and marketing automation. Its integration with other Salesforce tools makes it a great choice for businesses that want a comprehensive customer management solution.

4. ActiveCampaign
ActiveCampaign is a versatile CRM platform that provides a variety of email marketing tools, such as email automation, segmentation, and personalization. Its user-friendly interface and affordable pricing make it suitable for small and mid-sized businesses.

5. Zoho CRM
Zoho CRM’s email marketing capabilities make it easy for businesses to create, send, and track email campaigns. With features such as lead scoring and sales automation, Zoho CRM helps businesses streamline their marketing efforts and improve customer engagement.

6. Pardot
Pardot, a part of Salesforce, is a powerful CRM platform designed specifically for B2B marketing. Its advanced email marketing features, such as lead nurturing and dynamic content, make it an excellent choice for businesses looking to drive sales and conversions.

7. Infusionsoft by Keap
Infusionsoft by Keap is a comprehensive CRM platform that offers advanced email marketing features, including segmentation, lead scoring, and e-commerce integration. Its all-in-one approach to customer management and marketing automation makes it a valuable tool for small businesses.

8. Drip
Drip is an e-commerce CRM platform that specializes in email marketing automation. With its powerful segmentation and personalization tools, Drip allows businesses to create targeted email campaigns that drive engagement and sales.

9. GetResponse
GetResponse is a popular choice for businesses seeking an all-in-one marketing solution. Its email marketing features, such as autoresponders, A/B testing, and analytics, enable businesses to create effective email campaigns and track their performance.

10. EngageBay
EngageBay is an affordable CRM platform that offers a range of email marketing features, including email automation, personalization, and analytics. Its user-friendly interface and comprehensive CRM tools make it a great option for small businesses and entrepreneurs.

In conclusion, a quality CRM platform is essential for businesses looking to optimize their email marketing efforts. By leveraging the features and capabilities of these 10 best CRM platforms for email marketing in 2021, businesses can create targeted, personalized campaigns that drive engagement and ultimately, sales. Whether you’re a small business or a large enterprise, investing in the right CRM platform can make all the difference in your email marketing success.